Online activities such as live streaming are now increasingly popular. Live streaming content topics are diverse with many purposes ranging from entertaining, educating about something, or maintaining relationships with the audience. The live streaming trend is also on the rise, especially for online sellers who use live streaming to promote and build closeness with their loyal audience. Direct interactions like this also give the audience or potential customers new experiences and can attract their interest in buying a product. Are you one of those who want to try creating live streaming content but are confused about where to start? Let’s look at tips so your live streaming content is interesting and can get lots of loyal audiences.
Choose the Right Time
Basically, there is no right time to start live streaming. You can estimate when the time is right by analysing YouTube performance via YouTube Analytics. Discover at what time your live broadcast is watched by the most audience. If not, also discover at what time most of your viewers are online. If you’re still not sure, create a poll on Instagram or YouTube about when is the right time to do live streaming. After determining a good time, immediately turn on the alarm so you don’t forget and can prepare thoroughly. To increase brand awareness, create a consistent schedule when hosting live streaming. For example, 1-2 times a week regularly and consistently at the same time. Regular scheduling will form a habit in the eyes of the loyal audience. If it has an attractive theme and format, it will also be easier for the audience to remember your brand or product brands.
Complete Equipment
Before starting live streaming, you need to prepare some equipment to support the video quality. This equipment need not be a well-known brand or expensive. Prepare your smartphone camera and make sure the camera lens is clean so it can capture good images. You will also need a stable base as a stand for your smartphone so you can place it properly, without shaking, and to avoid sore hands. A tripod may also be used, but if your product is smaller, it is better to use a smartphone stand. A tripod is suitable for those of you who sell fashion, because the screen must look vertical to show the product. So, it all depends on your product type. But the most important thing is you must also pay attention to a plain background such as white. With this colour background, the audience’s attention will focus on the product being introduced. Usually, the audience will also be interested in seeing more details of the product you are reviewing.
Relevant Themes and Topics
You must think carefully about the topic that you will bring. Do this by looking for inspiration through various articles and reading trends being widely discussed by the audience. Choose a topic that you are good at. As a seller, you can discuss how to use your product. For example, if you sell bicycle accessories, you can discuss the advantages and unique facts about the bicycle products being sold. So, it is balanced and your content feels weighty to your audience, don’t forget to do research and look for data facts that can support your explanation when discussing the product. To avoid mistakes, first note down all the important points you want to convey so your live streaming looks more natural and smoother.
Special Promotion
As a content creator, you have tricks to keep loyal audiences following the content presented until the end. Don’t be quickly disappointed if the audience is still small. Consistently and carefully search for content you want to know and watch. One way you can offer is by providing a special promo that is only valid when the live streaming takes place. For example, if viewers buy a product directly, they will get a discount. Or you can also hold a giveaway during the live streaming. Another way to get loyal audiences to stay is to buy Livestream views on Ultrabot. Their services can keep as many viewers on live stream as you want, with the possibility of adding comments too. That way, the audience will watch until the end.
Interaction with the Audience
Live streaming means you connect with your loyal audience directly. That way, interactions must also be well established. So, when you start a live streaming session, start by greeting the audience present to thank them for taking the time to watch your live stream. Another interaction tip, don’t be reluctant to reply to incoming greetings and comments. It could be in the middle or end of the session. Also take the time to answer the questions asked. So, communication is two-way. Interactions like this will feel fun because the audience also feels involved and appreciated through your response. You can also create questions for the audience to answer so the atmosphere becomes more interesting and not boring.
Conclusion
Live streaming is booming with various content options, appealing to both entertainers and sellers. To make the most of it, plan your broadcasts, stay consistent, and use gear. Pick relevant topics, offer exclusive deals, and engage with your audience for continued interest. By following these steps, you can create engaging live streams and keep a loyal audience, helping to grow your brand online.